Schminis wasn’t built in a boardroom by a committee. It was built by two besties who realised they were opposites in the best possible way.
Head of Product
“I don't want to preach sustainability. I just want to make clothes so cute you’d buy them anyway.”
The Role: I’m the one with the scissors. Sourcing soft cottons, designing the "invisible" expansion tech, and ensuring every stitch is perfect.
The Philosophy: Babies are gross (they puke, they crawl in mud), so clothes need to be durable. But they also need to be adorable.
🦸 Superpower: Turning a flat piece of fabric into a 3D garment that grows.
Head of Strategy
“I’m the spreadsheet guy. I remove the barriers so the creative magic can happen.”
The Role: While my partner worries about seam allowances, I look at the bigger picture. I manage the logistics, the numbers, and the price point.
The Philosophy: Minimising waste isn't just ethical; it’s economic common sense.
🦸 Superpower: Taking a wild creative vision and turning it into a functioning company.
We know what you’re thinking.
“That name is ridiculous.”
You’re right. We sat in a pub, brainstorming serious brand names that sounded like "tech" or "eco-warriors." But none of them felt real. Then we landed on Schminis.
It’s silly. It’s unpretentious. It’s fun. And that’s exactly what we want this brand to be. We aren't here to be a "Material Innovation Company" that takes itself too seriously. We are here to make clever clothes for messy, growing, wonderful little humans.
Authenticity is our best idea.