Save the planet. Do (almost) nothing.
You can't expect tired parents to save the world on their own.
That's why we built a system that does it for you.
You just buy the cute clothes. We handle the rest.
Let's be real: the fashion industry is wasteful. In the UK alone, over 300,000 tonnes of clothing end up in landfill every year.
Babies grow fast. By the time they are two, they’ve churned through roughly 7 sizes. That is a lot of wasted fabric.
Schminis cuts that waste by over 85%
simply by lasting longer.
We don't just sell you clothes and forget about you.
We take responsibility for the entire lifecycle of the garment.
Use them. Abuse them. Wash them. They are built to last through crawling, climbing, and food fights.
When your child finally outgrows them, send them back to us and get £5 voucher.
We wash, mend, and donate as "Pre-Loved". Nothing goes to landfill.
We aren't here to guilt-trip you. We know that sometimes you just want to buy something because it looks nice. That's fine.
Our promise is simple: We make the clothes durable, expandable, and recyclable. You get to save money and dress your kid in something adorable. It’s sustainable. It’s ethical. But mostly, it’s just logical.