We don't do "Fast Fashion." We do "Long Fashion."
Our debut collection is designed to fit your child from the day you bring them home until they’re walking, talking, and making a mess.
Made with exclusive Liberty London fabric, these aren't just trousers; they are an heirloom. Featuring our invisible "Snip-to-Fit" technology.
The "Girl Math" 🧮
£35 for 730 days of wear.
4p /day
Babies are wonderful. They are also gross. We designed this romper to handle vomit, mud, and constant washing without losing its shape.
The "Girl Math" 🧮
Indestructible & adjustable.
7p /day
Haven't washed your hair in 3 days? We’ve got you. Made from offcuts of our trouser production.
The "Girl Math" 🧮
Per "Bad Hair Day" (daily).
5p /day
For the dad who secretly wants to match but won't wear a onesie. Includes pocket square & matching socks.
The "Girl Math" 🧮
Matching happiness: Priceless.
42p /wear
We hate waste. We turned the fabric scraps between trouser legs into the most stylish dribble bibs on the market.
The "Girl Math" 🧮
Style per spill.
<1p /spill
If they are a human baby between 0 and 2, it fits. That's the whole point.